Personally I don’t feel the need to scan a spreadsheet quantifying the cost v benefits of blogging, however, more and more I am asked to do just that (which I find frustrating in that Scully/ Mulder, sceptic/believer sort of way). So here is a great post outlining some research Forrester is doing on the ROI of blogging.
Excellent edition of In Business on BBC Radion 4 yesterday evening (Thursday 14 June) devoted to how the Interrnet is developing with Web 2.0 and the take up of blogging by businesses. The programme pulled together a group of contributors drawn from the content and technology sides and included an interview with a tailor who runs a "Saville Row" business in bespoke tailoring from his house in Cumbria. His blog is now being read across the USA and order for suits keep coming in. A key feature of his experience was the realisation that his blog allowed him to reach a new and very different sort of customer than he was used to.
Hear the programme again from the BBC site for at least a few days more!
