Generation Next

Heard a programme on the radio recently that made me think again about the audiences for our information projects.  Generation Next (In Business, Radio 4, 10 May) painted a startling picture of the generation of teenagers moving towards the world of work.  Techno-savvy, articulate, constantly navigating changes in taste and fashion, and used to sophisticated consumption via the web, this wired-up generation will find the world of records management, libraries and published information a complete turn-off unless we work hard to make it blend in with their life-style.

As traditional information professions lurch towards demographic meltdown as disciplines converge around technology, perhaps Generation Next holds the clues for the future of information.