Last week I spoke about folksonomy at the Online 2006 exhibition. I used Del.icio.us as an example. Del.icio.us is the folksonomy created by the hundreds of thousands of people around the world who use it to 'tag' sites on the web that they want to remember.
The situation was a little incongorous. I was speaking at the TFPL stand. I had a screen connected to the internet via a laptop. The laptop iself sat out of view in the coat cupboard behind the stand. I didn't have a keyboard to drive the laptop. Richard Pinder, our director of consultancy, perched himself on the rucksacks, handbags and corporate brochures in the coat cupboard to navigate the laptop around Del.icio.us while I called instructions through the wall of the stand. We were like two halves of a pantomime horse.
This incongruity illustrated to me two things that I really like about folksonomy.
The first is that you don't have to use the right word to describe things.
I asked Richard to take us to http://del.icio.us/tag/folksonomy . He missed the 'k' out of folksonomy. We went to http://del.icio.us/tag/folsonomy. So we saw everything that had been saved to Del.icio.us with the tag 'folsonomy'. And we still found a page of useful resources about folksonomies. Because the people who tagged those resources when they saved them to Del.icio.us had made the same spelling mistake as Richard.
The second is that folksonomies help you find out more about people you know.
I asked the audience to call out the name of their favourite band. A young lady said 'Razorlight'. We went to http://del.icio.us/tag/Razorlight. We looked down the list of people who had tagged things. One username leaped out at me. 'Lets look at CharliePinder, I told the audience through the microphone, My colleague, Richard Pindar is behind the screen, its probably his brother''.
We went to Charlie Pinder's page of del.icio.us bookmarks. An interesting one: he's used tags like 'llama' 'lemur' 'seal'. The door of the coat cupboard opened. Richard emerged to make an announcement to the throng: 'It is my brother- he signed Razorlight!'.
We were still shaking our heads about it the next day. I did a ten minute demonstration of a folksonomy and my boss found his brother. What are the chances against that happening?